Family owned business


Family business since 1919

The history of our parent company, De Ree Holland, began in 1919 when it was founded by Hein de Ree. In 1950, his sons Cor and Jan joined the ranks of the already thriving export business for the English and German market.

Around 1970 De Ree Holland specialised as a supplier for retailers. From 1980 it had a growing line of packaged products for retail garden centres, hobby shops, DIY shops, supermarkets, hypermarkets and mail order companies. Flower bulbs and other crops are packaged and distributed to more than thirty countries in Europe, Asia and North America.

The current generation of the De Ree family has worked for the organisation since 1991. In 2008 De Ree UK was founded. As one of the leading flower bulb exporters in Europe, the nearly 100-year-old family business is continuously working on improving and creating added value through service and innovative marketing solutions.

Constantly looking forward is our strength!